Founded in 2005, Alpha60 takes its name from Jean-Luc Godard’s 1965 sci-fi classic Alphaville, and since then, has become a defining force in Australian fashion. With a fresh perspective on timeless styles and cuts, we’re known for our signature designs that are both modern and effortlessly elegant.

Proudly independent, Alpha60 continues to flourish from our creative hub in Collingwood, staying true to our roots while ensuring our direct-to-consumer approach keeps our pieces high quality yet accessible.

As we celebrate 2024, we mark 20 years since opening our first Alpha60 store on Brunswick Street in Fitzroy, where we began with little more than big ideas, a sledgehammer, and each other.

But Alpha60 wasn’t our first venture together. As kids, we ran a lemonade stand at Mum and Dad’s nursery, quickly learning there was a much stronger demand for champagne and orange juice than for lemonade. Adapting swiftly to our new "business model," we started serving mimosas to our customers, and our little stall became a hit. That was the spark that ignited our passion for retail.

Though we’ve grown a lot since those early days, that same passion drives us every day—bringing us to work with a smile and a sense of excitement.

– Alex and Georgie