Born in 2005, Alpha60 (a name inspired by Jean-Luc Godard’s 1965 sci-classic Alphaville) has famously woven itself into the fabric of Australian fashion through a fresh take on classic styles and cuts, and a celebrated ‘sophisticated quirk.’

Fiercely independent, Alpha60 remains close to its roots, continuing to drive creativity from a small creative studio in Collingwood and ensuring its direct-to-consumer sales mean high quality yet still attainable.

2024 marks 20 years since we opened our first Alpha60 store on Brunswick St, Fitzroy with nothing but ambitious ideas, a sledgehammer, and of course, each other. 

However, Alpha60 wasn’t the first business endeavour we had pursued together. As kids we set up a lemonade stand at Mum and Dad’s nursery – quickly realising there was greater demand for champagne and orange juice than lemonade itself from our nursery clientele. Swiftly adapting our business model to serve solely the more lucrative (what we later learned were) mimosas, our little stall became highly profitable and our love for retail was ignited.

 

Though we’ve come a long way since then, that same passion remains and is what drives us to come to work with a smile everyday.

 

Alex and Georgie