F*** THE INVISIBLE MFF 2025

At this year's Melbourne Fashion Festival, we celebrated a fresh perspective on fashion, challenging the idea that women become less visible as they age. With models in their 40s, 50s, 60s and 70s, the show sent a simple yet powerful message: women of all ages deserve to express themselves through fashion however they choose. It was a celebration of individuality and confidence, inspiring women to embrace their personal style at any stage of life.